Attention already exists
Renters already interact with building surfaces, apps, tours, and renewal moments.
HOST REGISTRATION
Turn approved local discovery into a new building revenue stream without selling renter identities.
WHY REGISTER
Advert helps hosts turn that attention into useful local discovery and a revenue stream that fits inside the SplitIn/Cura ecosystem.
Renters already interact with building surfaces, apps, tours, and renewal moments.
Useful local offers can make the building feel more connected to the neighborhood.
Hosts can see the Advert earning surface alongside property operations.
HOW IT IS BETTER
Hosts keep category control while renters keep opt-out and mute controls. The experience stays useful instead of intrusive.
Approve the kinds of offers that fit your building and community.
Advert uses surfaces connected to the housing experience renters already use.
Renters can mute brands, categories, or the offer surface without giving up the app.
WHAT YOU GET
Hosts get approved placements, category controls, revenue visibility, and a better neighborhood discovery layer for residents.
Advert campaigns appear only through reviewed and approved surfaces.
Tune the advertiser mix so it matches the community and building brand.
Help nearby businesses reach residents while creating building-level revenue.
MODEL
Advert monetizes attention like an ad platform, then shares a portion of that revenue with the host whose building generated the eligible attention.
Advert earns from advertiser clicks plus additional scratch-card redemption fees.
The host receives a share because their building is the distribution channel that generated eligible attention.
The model is analogous to creator revenue share, but applied to buildings instead of channels.